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Rudy Vernier

Following in the family footsteps, Rudy wasborn on the first day of spring in 1982. He was immediately aware that he hadinherited a certain taste for beauty and style, and a considerable sense ofresponsibility: from his early childhood he spent most of his free time at thefamily company, surrounded by the characteristic creativity of the sector andthe practical requirements of a “factory”. 

After playing with pieces of leftover leather andcardboard packaging among pallets as a child, he grew up in the usual way and obtaineda high school diploma from Istituto Tecnico Leonardo da Vinci in 2001. He thenbegan working in the company. Initially, he gained experience in alldepartments in order to understand the various areas involved and to find thebest path for each design solution. Then he started work in the technicaldepartment, where he now draws, finds the right proportions and determines thecharacteristics of new products.

Prototyping, workshop activities, assembly andpackaging are sacred to him: he is now an excellent technician and refers tohimself, with a pinch of humility, as an “apprentice designer”, even though hischair designs are already highly successful.
Like each respected designer, or “apprenticedesigner”, he still has many unrealized ideas and believes that a “gooddesigner” must focus on discovering new shapes, new habits and new styles, insteadof on what to do in order to create them.

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