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In the history of the modern bed, the year 1978 was a milestone. It was the year that Flou was founded, a company with the precise objective of innovating the bedroom and create a new ‘sleep culture’. It was a period of great social change: more women were going out to work, the homes required multi-functional spaces, there was the growing desire to live life with greater freedom and higher quality. The bedroom became somewhere more dynamic and the bed abandoned the traditional static all-white appearance and delighted dressing in colors. Flou was ahead of its time and launched Nathalie, a bed designed by Maestro Vico Magistretti. In addition to the innovative design and the possibility of purchasing it ‘ready for sleep’, Nathalie was also extremely practical: a flick of the wrist and it was made. The success of Nathalie is history and this creation is now considered to be the mother of all ‘modern textile beds’ which then became a furnishing division in its own right – soft, upholstered, removable covers, washable, a place where the sheets and bedcovers were replaced with brightly-colored duvets. Flou had arrived and its continual development saw esthetics and function going hand-in-hand with innovation in the field of materials, technology, rationalization of the production processes.
However, the company philosophy remained unchanged: to produce excellent beds, designed with the precise objective of improving comfort, wellness and quality of life. At the time of writing Flou is producing more than 50 different beds, from single to king-size, from sofa-beds to studio couches, produced with fabrics, wood, leather, hide and other materials. The company also produces the technical accessories – mattresses, pillows, mattress supports, cover fabrics – duvet covers available in a wide range of colors and patterns, collections that are reviewed every year; furnishing accessories – chests-of-drawers, night-stands, occasional furniture, desks, armchairs, mirrors, lamps, poufs and bookcases. The collection is completed and enriched with the extraordinary wardrobes of the Guardaroba range; some of the doors connect and match with the textile soul of the company. Thanks to this innovative concept, Flou has been able to interpret the ‘sleep culture’. It is now a market leader in the sector and has been promoted from being the ‘bed specialist’ to the ‘bedroom specialist’. The complete collection is available in the leading furniture stores in Italy and across the world, and in the Flou showrooms in Milan and New York.
Italian furniture manufacturing company Flou, gained hearts of beauty and comfort devotees not olny in its homeland. At the present time, the furniture showrooms of Flou are opened in all regions of Italy, as well as in twelve Europe's capitals. If desired, the company's products can be purchased in 60 countries. Flou is represented at all international furniture exhibitions.During 30 years, Flou has become popular at the world market thanks to the high quality and the wide assortment of products. The furniture can be arranged in a cloakroom, a living-room, a children's room and a teen room, and study.
Though, the prior direction of the company Flou is designing beds and sofas. The first Flou bed Nathalie was produced using a new technology that was developed, considering all requirements for a peaceful and healty sleep, and became a standard of modern textile beds. As a rule, it is a low bed with a high headboard. It is worth noting that, despite the vast assortment of models, the chord, used materials (fabrics, leather, natural wood, aluminium finish) Flou gives customers an opportunity to take a direct part in designing models to their own taste.
Flou furniture is simple, exquisite and designed for every taste: classic black-and-white tones, peaceful pastels, and bright color combinations. An indisputable advantage of Flou company is a possibility to pick appropriate accesories to the furniture that You like. So, it is possible to purchase bedclothes, soft pillows made from natural and synthetic fillers, down-quilts and wool blankets (including double), rugs, mattresess, for example, anatomic or "de lux" that suits to the chosen bed model. Flou collection includes a wide choice of wardrobes, chests of drawers, different upholstered furniture. All products are manufactured by professionals, taking into account years of experience and new technological accievements. Experts of the company constantly explore the world market demands, in order to reflect the latest fashion trends in Flou products.
On 24 October 2005, Flou S.p.A. achieved UNI EN ISO 14001 environmental certification, which attests to this company’s commitment to respect the environment. ISO 14001 Environmental Quality certification requires compliance with standards, procedures and behaviour whose aim is to reduce the negative environmental impact of industrial activities. As it is alert to these questions, Flou applied for this certification voluntarily, considering that it was duty bound to adopt models of sustainable development to benefit the community as a whole. NOTES ABOUT ISO 14001 ENVIRONMENTAL QUALITY CERTIFICATIONCERTIFICATION – This is the patient verification process to which Flou S.p.A. submitted spontaneously, in order to obtain the document of compliance issued by the certifying authority ICILA, which is recognised by SINCERT, the organism responsible for certifying authority accreditation. THE CERTIFICATE - This is the document issued by ICILA drawn up at the conclusion of the process of analyses and tests relative to environmental certification. For Flou S.p.A., it signifies the company’s acceptance and adoption of the specific standards cited. It remains in force for three years and its maintenance is subject to strict periodical checks carried out by the certifying authority throughout its period of validity.
Today, the company Flou is a leading furniture manufacturer. Its products are created by world famous talented designers.